Your guide to raising prices that feel damn good.
You’ve lost hours to pricing anxiety and thousands to playing small.
This practical toolkit helps you say your prices without flinching, stop offering discounts no one asked for, and finally charge what your work is actually worth without the shame spiral.
You know your pricing needs work but instead, you’re stuck in this loop:
You avoid saying your prices out loud, instead sending a follow-up email that ends with, “But we can figure something out if that’s too much.”
You obsess over what to charge, combing through other people’s prices like there’s some secret perfect price you should be charging.
You finally raise your rates - then ghost your own offer because you don’t quite believe in the number and if you’re honest you struggle to say it out loud.
You blurt out, “But I offer payment plans!” before they’ve even reacted to your price.
This isn’t a maths problem — it’s a feelings problem.
What’s stopping you isn’t the number.
It’s everything that comes up after you say it:
the doubt, the fear, the “who do I think I am?”
If pricing were just about picking a number, you'd calculate your prices and move forward confidently. But that's not what happens, is it?
Instead, you do the calculations... and then the doubts creep in:
"Will people think I'm being greedy?"
"What if no one can afford this?"
"Do I have enough experience to charge this much?"
"Should I offer a discount just in case?"
"What will my peers think?"
And the most frustrating part? You KNOW you need to charge these prices. Your business needs this to be sustainable. But somehow, knowing isn't enough.
Picture this instead:
Opening your laptop feeling excited to tell people about your offers (at full price!)
Actually hitting 'send' on that price increase announcement, no drama!
Feeling a deep sense of calm when you quote your prices, it’s just a normal part of the conversation
Having clear answers ready when someone says "that's a bit expensive"
Finally breaking free from the constant cycle of raise-doubt-discount-repeat
While you're busy wrestling with Instagram algorithms and hunting for the perfect marketing strategy...
There's a simpler way to make more money sitting right in front of you
Owning your prices is one of the most straightforward ways to make more money in your business. It doesn't require complex marketing strategies or endless content creation. You don't need to learn complicated new skills or triple your following.
You just need to get comfortable charging prices that actually work for your business.
(Of course, "just" is doing a lot of heavy lifting in that sentence, isn't it?)
Knowing what to charge isn’t the problem.
It’s making the decision AND holding it - without spiralling.
That’s where this toolkit comes in.
Introducing:
THE Pricing without apology toolkit
A complete self-paced resource that helps you align both the practical AND emotional aspects of pricing, so you can finally charge prices that create a sustainable, profitable business.
Price like you mean it - without the spiralling, discounting, or awkward silences. This toolkit shows you how to price clearly, say it confidently, and stop lowballing your work.
What You’re Getting
3 short, powerful videos - no fluff, no filler
Real-world examples and ready to use tools + immediate mindset shifts
Designed to shift your pricing behaviour this week not “someday when you have time”
Here's what you'll get:
🎥 Video Masterclass Series, 3 x short, digestible videos that cover…
Masterclass #1: Pricing for Client Results - The Transformation Framework
Stop pricing from fear and start pricing from value. Learn the difference between expansive pricing (that creates committed clients who get results) and constrictive pricing (that attracts bargain hunters who don't follow through). Why your best clients actually want to invest properly - and how to price in a way that serves you AND your best fit clients.
Masterclass #2: Handling the "Too Expensive" Conversation
Learn why price objections are actually the beginning of a conversation, not the end. That heart-dropping moment when someone says "that's too expensive"? This video shows you exactly what to say and do. And never fear - it's not about convincing them or dropping your price!
Masterclass #3: The Clean Pricing Process - How to Choose Your Price in 6 Steps
The 6-step process I use with all my clients to choose prices that feel completely right. From working out the real transformation you provide to the crucial "body check" that tells you if you've got it right. No more guessing, no more pricing panic.
Plus Your Pricing Without Apology Toolkit Tools
📘 The Pricing Clarity Workbook A step-by-step guide to help you understand both the numbers AND feelings behind your pricing decisions.
💖 The Pricing With Feeling Flowchart Your go-to guide for making aligned pricing decisions that serve both you and your clients.
🤑 Script for Handling "That’s Too Expensive" Conversation Your ready-to-use conversation guide for handling "that's too expensive" without collapsing, discounting, or apologising for your worth.
📧 Price Change Email Templates Ready-to-use templates for announcing your new prices with clarity and conviction.
💪 Powerful Pricing Affirmations Carefully crafted affirmations to work on your subconscious pricing beliefs and help you build genuine confidence in your new unapologetic pricing choices.
🎧 Price Increase Meditation A guided meditation to help you release pricing anxiety and embrace pricing for sustainability.
You’ve been second guessing your prices long enough.
that can end TODAY!
Get Your ToolKit
£97.00 £27.00
Why This Toolkit?
Most pricing advice focuses solely on formulas and market research. While those are important, they completely miss the emotional element that often keeps us stuck.
This toolkit helps you navigate both the practical AND emotional aspects of pricing, because you need both to create a sustainable business.
Every time you price your work to truly sustain your business, you're taking a stand for positive change.
You're declaring that it's okay to make good money doing meaningful work.
You're showing others what's possible. And you're building a business that can create real impact.
This is perfect for you if:
You're a business owner who knows you need to raise your prices
You understand the math but struggle with the emotional side of pricing
You want to price your work based on what your business actually needs
You're ready to stop apologizing for making good money
You need support to stick to your new prices without discounting
FAQs
How is this delivered? As soon as you purchase, you'll get immediate access to all materials through Kajabi.
Is this live or self-paced? This is entirely self-paced. Work through the materials whenever and wherever works best for you. Return to them over and over again. You’ll never do pricing unsupported again.
How long do I have access? You get lifetime access to all materials, including any future updates to the toolkit.
Will this work for my type of business? If you're a business owner who sets their own prices, this toolkit will help you navigate both the practical and emotional aspects of pricing.
What if I'm brand new to business? While you can use these tools at any stage, they're most effective if you've already been selling and are ready to raise your prices.